Where some saw doom in federal health reform, Shaun Greene saw a business opportunity.
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Captivated by a little-known provision for health insurance cooperatives, he convinced a powerhouse group of industry leaders to start one in Utah.
For now, Aarches Community Health Care is a business plan, which its founders will unveil Wednesday at a community forum in Taylorsville.
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Like electric, farm and dairy co-ops in rural parts of America, health co-ops, or "Consumer Operated and Oriented Health Plans," provide an under-produced good or service — in this case, affordable health coverage.
The idea was championed by a bipartisan group in Congress as an alternative to a public option, or government-run health plan.
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"We lost six months, but now we have a better business plan," said Greene, who will spend the next year traveling the state to promote it.
The group faces fierce competition considering Utah’s insurance market is already dominated by two nonprofits, SelectHealth and Regence BlueCross BlueShield.
But it will open for business in 2014, just as 300,000 uninsured Utahns will be shopping for the best insurance deals on state exchanges.
http://www.sltrib.com/sltrib/news/53754213-78/health-care-baker-public.html.csp
Hat Tip: The Salt Lake Tribune
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